↗CREATIVE EXECUTIVE / CREATIVE OPERATIONS / PRODUCTION LEADERSHIP
THOMASNASCIMENTO
I lead creative teams, production systems and multidisciplinary workflows behind ambitious work, connecting creative direction, audiovisual craft, strategy and technology from idea to market.
CREATIVE EXECUTIVE & PRODUCTION LEADERSHIP
Creative Operations · Content Systems · Generative AI · Multi-Market Campaigns
SÃO PAULO · LATAM · PT / EN / ES
SELECTED BRANDS, PLATFORMS AND NETWORKS
Creative work across brands, entertainment and culture.
SELECTED WORKCREATIVE LEADERSHIP, FROM IDEA TO MARKET
01 / SPRITE SUMMER
A summer world.
Every touchpoint.
Creative leadership and production strategy across film, motion, photography, retail and OOH. One coherent visual language, carried across channels and markets.
CREATIVE LEADERSHIP / PRODUCTION STRATEGY / MULTI-MARKET DELIVERY
REFRESHMENT, UP CLOSEFILM · PHOTOGRAPHY · MOTION
Summer photography by Hick Duarte.
PRODUCT & MOVEMENT
Small details.
Distinctive character.
Glass, ice and bottle become a visual language of refreshment. Short films bring texture, rhythm and expression to the product world.
2 FILMS
SOCIAL & DIGITAL OUTDOOR
Summer,
in every format.
Stories, social films and feed artwork translate the same campaign world into the pace and proportions of each channel.
5 FILMS · 3 ARTWORKS
02 / HBO MAX
Great stories.
A shared standard.
Creative and production for HBO Max across entertainment and sports campaigns in Latin America, connecting creative teams, production partners and regional delivery with a shared standard for craft and creative consistency.
CREATIVE AND PRODUCTION / EXECUTIVE PRODUCTION / REGIONAL OPERATIONS
ENTERTAINMENT, SPORT AND CULTURECAMPAIGN FILMS / LATAM
From the visual worlds of Dune and Gossip Girl to Gotham é Aqui and the energy of Champions: entertainment with a consistent creative standard, expressed for different audiences.
03 / THE COCA-COLA PORTFOLIO
Many brands.
One creative ambition.
Creative leadership, production strategy and market adaptation across cultural collaborations, FIFA, returnables and everyday brand stories. Distinctive worlds, carried across formats and markets.
INTEGRATED CAMPAIGNS / CONTENT SYSTEMS / LOCALIZATION
COCA-COLA × FIFA
The world
comes together.
From the World Cup draw to the Trophy Tour, film and key visuals connect the anticipation of football with the presence of the original trophy.
2 FILMS · 3 ARTWORKS
COCA-COLA × OREO
A friendship
in two voices.
Paired artwork and film connect the visual worlds of Oreo and Coca-Cola. A shared idea expressed through two distinct brand personalities.
1 FILM · 2 ARTWORKS
COCA-COLA × STAR WARS
A product world.
Cinematic character.
Limited-edition cans and a FOOH film bring the collaboration into motion, connecting product detail with the scale of entertainment.
2 FILMS
COCA-COLA × MARVEL
Heroes,
across formats.
Character artwork, outdoor pieces and motion carry the collaboration through city spaces and social formats, preserving a recognizable visual world.
1 FILM · 4 ARTWORKS
ABSOLUT × SPRITE
Shared moments.
Distinct settings.
Product and lifestyle artwork move between daylight, interiors and outdoor occasions, connecting the collaboration with the context of each moment.
5 ARTWORKS
RETURNABLES / SOCIAL / RETAIL
A familiar ritual,
reimagined.
Product motion, illustration and retail artwork bring the returnable-bottle story into everyday settings. One narrative, expressed from the shelf to the feed.
4 FILMS · 2 ARTWORKS
COCA-COLA / 100 AÑOS
A moment
to share.
Food, celebration and people come together in this anniversary film. Brand storytelling built around the occasions that give a product meaning.
1 FILM
HOUSE OF COCA-COLA
A brand
in place.
Panoramic artwork connects the House of Coca-Cola identity with its physical environment, bringing the visual language from content into space.
2 ARTWORKS
FURTHER BRAND WORLDS
The same attention
to craft.
More expressions from across the portfolio: product worlds, social films and artwork for different brands, audiences and formats.
6 FILMS · 5 ARTWORKS
SPRITE LEMONLAUNCH / KEY VISUALS
SCHWEPPES MIXEDPRODUCT, OCCASION & ATMOSPHERE
FANTA / DEL VALLE KAPO / FLASHLYTETHREE BRANDS. THREE DISTINCT VOICES.
TOPO CHICOTHE LANGUAGE OF THE STREET
04 / RED BULL
Real stories.
Cinematic intent.
Narrative, visual language and production come together around real people and environments. From Molokai 2 Oahu to #SóAsMina, each story carries its own perspective.
BRANDED CONTENT / AUDIOVISUAL CRAFT / EXECUTIVE PRODUCTION
#SÓASMINAVOICES WITH THEIR OWN PERSPECTIVE
05 / CASA DO SABER
Ideas with
a voice of their own.
Content strategy and recurring audiovisual series around professors, ideas and cultural conversations. A clear editorial voice and a consistent production rhythm support digital distribution.
CONTENT STRATEGY / EDITORIAL CONSISTENCY / AUDIOVISUAL PRODUCTION
MEET THE TEACHERSERIES
06 / HOW I LEAD
Set the vision.
Raise the work.
I lead multidisciplinary teams with a clear creative point of view, bringing new references, sharper questions and fresh perspectives to the table. I connect strategy, storytelling and technology from the first brief to market.
Give the idea
a point of view.
Creative concepting, campaign narratives, messaging frameworks and copy direction. Briefs that give teams a clear ambition and room to explore.
Make the team
stronger.
Multidisciplinary teams, creative reviews and new references. Shared standards, constructive feedback and compelling presentations that move the work forward.
Build the conditions
for better work.
Creative services, executive production and production strategy. People, budgets, partners and workflows aligned from concept through delivery.
See possibilities.
Make decisions.
Generative AI for visual territories, campaign grids and rapid prototypes. Automation that gives teams more time to explore and refine.
Connect the story
to its audience.
Brand storytelling shaped for social, digital marketing, paid media and eCommerce. Creative choices informed by audience, platform and content performance.
Keep the vision.
Make it relevant.
Content systems, localization and quality control across LATAM. A coherent creative idea with the flexibility to connect in each market.
07 / BACKGROUND
A filmmaker's eye.
A creative leader's perspective.
I am a Creative Executive and Executive Producer with twenty years connecting creative direction, audiovisual craft and business across Latin America. My career spans production companies, television, agencies, brands and platforms, shaping how I lead teams and carry an idea through.
My foundation is audiovisual. I developed my production experience at companies including Hungry Man and produced the novela Sangue Bom at TV Globo. Studying Film Direction at ENERC in Buenos Aires sharpened my understanding of narrative, visual language, talent and the decisions that shape a film.
I studied Advertising and Marketing in São Paulo at Universidade Anhembi Morumbi, where I also completed an MBA in Strategic Process Management. Cinema, marketing and management inform my approach to creative leadership: artistic judgment, commercial awareness and the structure to deliver.
That experience took me into environments including VML/WPP, WPP OpenX, HBO Max, Coca-Cola and Red Bull. Today, I connect creative direction and team leadership with production strategy, creative operations, generative AI and automation, building work that travels across disciplines and markets.
- FILM DIRECTION / ENERC / BUENOS AIRES
- ADVERTISING & MARKETING / SÃO PAULO
- MBA / STRATEGIC PROCESS MANAGEMENT