Thomas Nascimento — Creative Operations & Production

Thomas Nascimento™

Creative operations and production leadership for world class brands and studios

Creative Operations Executive Production Integrated Production Multi-Market Delivery Budget & Vendor Ownership AI-Assisted Workflows Content Production

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A production leader who operates the machinery without ever letting go of the idea.

Twenty years across Latin America turning global strategy into content that ships — on time, on budget, on standard. Most people pick a side. Creatives who don't run the operation. Managers who don't protect the work. My career was built in the space between the two — building the systems that let great ideas survive contact with production.

Integrated
Production

Coca-Cola LATAM · WPP StudioX · Creative Production

Embedded production at scale. Ten-plus markets, twenty concurrent projects, R$5M+ annual. AI woven into the pipeline to move faster without losing craft.

Coca-Cola · MexicoSolo Star Wars FOOH

Sprite · SummerRefréscate

Fanta · LATAMFanta Fenix

Flashlyte · MexicoHack the Crash

Del Valle KapoOjo de Pirata

Coca-Cola · LATAMRefillables

Sprite · LATAMFridge

Oreo × Coca-ColaModo Besties

Sprite · SummerIce

Sprite · SummerGlass

Sprite · SummerBottle

Sprite · SummerDOOH Vertical

Coca-Cola · 100 AñosMasters

Sprite · SummerSplash

Coca-Cola · LATAMBumper

Coca-Cola · LATAMVertical Film

Coca-Cola · FIFATrophy Tour

Coca-Cola · FIFATrophy Tour KV

Coca-Cola × PaniniColección KV

Coca-Cola × PaniniTikTok KV

Schweppes MixedCarnaval

Topo Chico · MexicoThink Like an Artist

Coca-Cola × MarvelEpic Quest

Sprite · SummerArchive

Entertainment
at Scale

HBO Max · Warner Bros. Discovery

Original content operation built from zero. Five-market pipeline, 98% on-time delivery.

HBO Max · ChampionsAdriano

HBO Max · ChampionsTorcedor Roxo

HBO Max · PaulistãoPaulistinha

HBO Max · DCGotham é Aqui

HBO MaxDune

HBO MaxGossip Girl

HBO MaxMatrix Resurrections

HBO MaxQueen Stars Brasil

Campaign
Systems

Motion · OOH · Retail · Social

One idea, built to travel. Modular systems across out-of-home, retail and social — AI-assisted versioning keeping the standard identical across every format.

Sprite · SummerEs Verano OOH

Sprite · SummerMeta Vertical

Sprite · LemonLaunch KV

Sprite · LemonSecondary KV

House of Coca-ColaMasaryk, Polanco

House of Coca-ColaNuevas Bebidas

Absolut × SpriteSem Reservas

Absolut × SpriteSocial Vertical

Absolut × SpriteDaylight

Absolut × SpriteIndoor

Absolut × SpriteProduct Hero

Topo ChicoWildpost

Position

There is a vacuum in the market.

Creatives who don't operate the machinery. Managers who don't protect the idea. My work sits between the two.

Practice

Systems at volume.

Creative Operations, Production Leadership, AI-First Production. Twenty years across LATAM. HBO Max, Coca-Cola through WPP StudioX, Red Bull, Globo, Fremantle.

Record

Most people choose a side. I answer for both.

20+ years · 10+ markets · 98% on time · 3 languages

Who is
Thomas

Twenty years building creative operations and production leadership across Latin America. I translate between creation, production, media, finance and business — the spaces where ambitious ideas meet production reality.

At HBO Max, I structured production operations for five markets in nine months, managing US$3M+ annually with 98% on-time delivery. At Coca-Cola through WPP StudioX, I led an R$5M+ operation with twenty concurrent projects across ten markets, reducing timeline friction by ~30%.

My work sits in the gap between creatives who don't operate the machinery and managers who don't protect the idea. I build the systems that let great ideas survive contact with production — at scale, across markets, with craft intact.

Based in São Paulo. Fluent in Portuguese, English, Spanish. Open to relocation.

Creative operations and production leadership for world class brands and studios

IntegratedProduction

Entertainmentat Scale

CampaignSystems